Single Blog

In 2023, there are five scenarios where seeking the assistance of an experienced SEO professional is crucial to avoid jeopardizing your website’s rankings, traffic, and revenue.

Throughout the existence of your website, there will be numerous occasions where the expertise of an SEO professional is required. However, in the year 2023, failure to engage the services of a competent SEO specialist in the following five scenarios may result in jeopardizing your website’s rankings, traffic, and revenue.

1.  Deep analysis
2.  Site redesigns
3.  Technical SEO
4.  Navigating changes to Google
5.  Ranking for highly competitive terms

1. Deep analysis:

Even if you are diligently following an SEO checklist, there may be underlying issues on your website that could be causing a decline in traffic. Conducting a comprehensive audit is the only way to uncover such problems.

Many site owners focus solely on their top-performing pages, but this represents only a small portion of their website’s overall quality. In fact, up to 80% of web pages on a site could be negatively impacting its quality and relevance, resulting in a decrease in traffic.

For instance, Google’s content quality algorithm update evaluates the entire website and if certain pages are deemed to be of poor quality, it can have a ripple effect on the website’s performance as a whole.

In addition, the quality and organization of site-wide content can also have a significant impact on relevance. Google’s Search Engine Optimization Starter Guide emphasizes the importance of website navigation, which helps visitors locate the desired content quickly and helps search engines understand the significance of the site’s content as a whole.

In short, individual web pages do not exist in isolation. Google often takes the entire website into account when ranking pages.

Furthermore, technical SEO audits can identify hidden issues on a website that may have gone unnoticed. Therefore, it is essential for website publishers to gain a comprehensive understanding of their site’s condition through a proper audit.

2. Site redesigns:

As we enter the new year, many are planning to revamp their websites. However, SEO is often either neglected or poorly handled during a site redesign, which can lead to negative consequences.

Site migration refers to major changes that a website undergoes, such as URL updates, a redesign, or changes in content management systems or hosting providers. When handled properly, any of these changes can negatively affect the website’s performance in search results.

There are several factors to consider during site migration, which is why we usually divide our SEO checklist into pre-launch, launch, and post-launch activities.

Although it is normal for sites to experience a temporary drop in organic traffic (as much as 80% of SEOs expect it) even when everything is done correctly, recovery should be quick, and the site should surpass its previous benchmarks.

However, when things go wrong, the consequences can be devastating. The website may never recover and may experience a long-term decrease in traffic.

Therefore, if you plan to make significant changes to your website, it is crucial to have the guidance of a seasoned SEO professional throughout the entire process. A website design agency may not possess the necessary expertise to handle all SEO-related matters.

3. Technical SEO:

Performing on-page SEO may be easy, but mastering the technical part of it requires a great deal of knowledge and experience. This includes elements like mobile usability, page speed, structured data mark-up, robots.txt, server maintenance, and overall page experience, among others.

To achieve optimal technical SEO, it is essential to have the expertise of a professional working in tandem with a website developer or webmaster to ensure that all changes are correctly implemented. Even a small mistake can significantly impact SEO results.

Every website must ensure that its technical aspect is well taken care of to rank high. If a site is not crawl able, it won’t rank. As Google’s Gary Illy’s once said on a Reddit thread, “I really wish SEOs went back to the basics (i.e., MAKE THAT DAMN SITE CRAWLABLE) instead of focusing on silly updates and made-up terms by the rank trackers, and that they talked more with the developers of the website once done with the first part of this sentence.”

4. Navigating changes to Google:

The landscape of search engine results pages is constantly evolving. Google alone conducted over 700,000 experiments in 2021, leading to more than 4,000 changes to search. That’s an average of 11 changes per day. It would be difficult to keep up with and analyze all of the algorithm updates, and how they apply to your website. Algorithm updates can cause fluctuations in page one rankings, which can put you at a disadvantage compared to your competitors. They may have more resources or larger budgets, or simply performed slightly better than you. It can be challenging to determine what has changed and how to regain your position. To decipher this complex and ever-changing landscape, it’s best to seek the expertise of an SEO professional.

5. Ranking for highly competitive terms:

In the world of SEO, the competition is fierce for every keyword, making it essential to have a top-ranking position. Even seemingly easy keywords will still face significant competition.

While some keywords may be easier to rank for than others, the real challenge is ranking for the most competitive ones. For instance, achieving the number one spot for a competitive term like “games” requires a great deal of expertise and experience.

It’s easy to find generic SEO advice from many sources, but if you want to rank for high-value keywords, it’s critical to work with an SEO expert with extensive experience in technical SEO. These experts have the knowledge to create a comprehensive strategy that considers the constantly evolving search landscape, and can help you achieve long-lasting results for your most critical keywords.