New Recommendations and Reporting Metrics in Google Ads API
Google Ads API has introduced new recommendations and reporting metrics to provide advertisers with more options for optimizing their campaigns. In this article, we’ll take a closer look at these updates, specifically related to recommendations and reporting.
New Types of Recommendations for Shopping Campaigns and Google Merchant Center
Google Ad API has introduced new types of recommendation for Shopping campaigns and Google Merchant Center. These new recommendation types include:
shopping_add_age_group_recommendation
shopping_add_color_recommendation
shopping_add_gender_recommendation
shopping_add_gtin_recommendation
shopping_add_more_identifiers_recommendation
shopping_add_size_recommendation
shopping_add_products_to_campaign_recommendation
shopping_fix_disapproved_products_recommendation
shopping_target_all_offers_recommendation
shopping_fix_suspended_merchant_center_account_recommendation
shopping_fix_merchant_center_account_suspension_warning_recommendation
shopping_migrate_regular_shopping_campaign_offers_to_performance_max_recommendation
These recommendations are aimed at improving the performance of Shopping campaigns and ensuring compliance with Google Merchant Center policies.
New Metrics for Reporting
Google Ad API has introduced two new metrics for reporting:
metrics.average_target_cpa_micros: This metric shows the average target CPA for campaigns using Target CPA bidding.
metrics.average_target_roas: This metric shows the average target ROAS for campaigns using Target ROAS bidding.
These new metrics provide advertisers with more insights into the performance of their campaigns and help them make more informed bidding decisions.
In conclusion, these updates to Google Ads API aim to provide advertisers with more options and flexibility in optimizing their campaigns. By introducing new recommendation types and reporting metrics, Google Ads API continues to evolve to meet the needs of advertisers. It is recommended that advertisers familiarize themselves with these new features to ensure the successful management of their campaigns.