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As we approach the holiday season, let’s take a moment to reflect on the benefits that SEO brings to businesses.

SEO is more than just a marketing tactic; it has the power to transform a business and, subsequently, impact people’s lives. Having worked in the industry for over 16 years, I have witnessed the immense potential of Search Engine Optimization to alter a company’s trajectory. As we approach the holiday season and take time to reflect on what we’re grateful for, here are three reasons why businesses should appreciate SEO:

1.Google rewards businesses for investing in SEO.
2.SEO builds trust between businesses and customers.
3.SEO is one of the most cost-effective marketing strategies.

1. Google rewards businesses for investing in SEO:

Google’s top priority is to provide its users with the best possible search results, and their philosophy of “Focus on the user and all else will follow” reflects this commitment. When done correctly, SEO follows the same philosophy.

For businesses to succeed in SEO, they need to invest in the health of their website and optimize it for search engines while also ensuring that it is user-friendly. They should also understand their target audience and create high-quality content that informs and delights them. When businesses follow these practices, Google rewards them by featuring their content on Page 1 of the search results.

Google recognizes the importance of Search Engine Optimization in making it easier for search engines to crawl, index, and understand website content. Google and the SEO industry have been collaborating for years to improve search results, through in-person meetings, conferences, social media, and web content. It is a partnership that benefits both parties.

Overall, Search Engine Optimization and Google are not typically at odds. Instead, they work together to create a better user experience for search engine users. This collaboration is something that businesses can be grateful for as they work to improve their SEO and gain better visibility in search results.

2. SEO builds trust between businesses and customers:

One of the most significant benefits of SEO is its ability to build trust between potential customers and businesses.

This is accomplished by aligning an SEO strategy with the customer journey. By understanding what people are searching for, the intent behind their searches, and delivering exactly what they need at the right time, businesses can earn trust from their audience.

There are several ways that businesses can use SEO to build trust:

First Impressions: Showing up on Page 1 of the search results immediately conveys trust. When Google selects a website, people often assume that it must be a good option. By putting effort into SEO to entice people further, businesses can increase their click-through rate.

Content: Creating content that meets the needs of potential customers at different stages of the buying journey is an excellent way to build trust. Whether it’s on a website, YouTube channel, or other search engine results page feature, businesses can show up at the right time with the right message.

Time on Site and Conversions: An effective SEO strategy can move people further into a website, resulting in more time spent on the site and increased conversions. By providing additional resources that are easy to navigate, businesses can encourage browsing, repeat visits, and calls to action.

For businesses that are unsure how to create quality websites and resources, Search Engine Optimization can provide valuable guidance. Google’s Search Quality Rate Guidelines are a helpful resource that emphasizes the importance of trust. By following these guidelines, businesses can improve the trustworthiness of their website and online reputation.

SEO can help businesses build trust with potential customers at every stage of the customer journey. By aligning Search Engine Optimization with user needs, creating quality content, and optimizing websites for conversions, businesses can establish trust, which is critical for long-term success.

3. SEO is one of the most cost-effective marketing strategies:

When it comes to marketing strategies that continuously pay dividends, there are few options that can match the long-term benefits of SEO.

While pay-per-click (PPC) and social media marketing can be effective, they require ongoing investment to maintain visibility and traffic. With SEO, the largest investments are usually made upfront, but the results can continue to drive rankings and traffic for months or even years after the initial work is done.

One of the key benefits of SEO is the high click-through rates that can be achieved through organic search. Position 1 rankings can generate click-through rates ranging from 29% to 43%, according to research by Ignite Visibility, Sistrix, and Backlinks.

In comparison, the average click-through rate for Google Ads is around 3%, while organic social media only accounts for about 5% of website traffic on average.

Furthermore, Search Engine Optimization can be a more cost-effective marketing strategy compared to traditional tactics like billboards or fliers. With 5.9 million searches on Google per minute, SEO offers a massive opportunity to reach a target audience when they are actively searching for products or services.

In addition, Search Engine Optimization allows for easy tracking of results and can drive up to 45% of revenue, according to Bright Edge research.

While SEO may not be a cheap solution, the long-term benefits can easily justify the investment, making it a cost-effective technique that can improve a business’s online presence and competitiveness.